One of the things I was concerned about when I left my day job to do Knotions full-time is that I would stop learning and growing. After all, I’d be spending most of my days working alone and I’ve always felt that I learned and grew from others. They made me a more complete person.
I can honestly say that I’m the sum of all my family and friends. And I wouldn’t have it any other way.
Learning in Other Ways
I have had to train myself to learn in other ways though. I think it’s just another evolution for me, and I’m glad for it.
One thing that I find myself doing is observing when something resonates with me (in other parts of my life) and thinking about how I could bend it and use it for Knotions.
Many of you already know that I’m a rabid baseball fan. I just love the sport (I even have Ted Williams’ book on hitting (affiliate link) to read during vacation) and I watch almost every televised game (of my team, the New York Yankees).
Well, several weeks ago, they played an ad for Statcast AI by AWS.

I remember thinking how great it was at explaining how a somewhat esoteric concept (baseball stats) combined with big data can result in some great information. Really pertinent and important things that most baseball fans would appreciate.
It got me thinking about Knotions designs and how they likely have some things in them that might be missed by the casual observer as well. I’ve often thought that if I could just be there and tell you about them, that you’d likely be more interested. This idea is totally unrealistic though, so I quickly dismissed it.
You might not even realize some of the details are there unless you studied the images or read the pattern. And why would you do that if you didn’t realize all those things to begin with?
So, I set out to do something similar for Knotions, and starting this month, I put together some imagery for each design.
How We Used the Concept for Knotions
We ran these in our social media campaigns this past weekend, and they were a big success!
Here’s a sample of each so you can get an idea.
See them all in action
We ran one for each of the designs in the issue (with 4 different images for each design). Here they are:
What do YOU think?
I’m curious to hear your thoughts too. Are there things that are missing? Are they helpful? I think they are, but if people don’t like them then I’ll just have to go back to the drawing board (and, um, watch some more baseball).







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